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Store brand market share for the first half of the year increased to 21.2% for dollars and 23.2% for units, both all-time highs.
July 24, 2025
By: Lianna Albrizio
Associate Editor
Private label dollar sales increased 4.4% in all outlets versus the prior-year period, compared to an only 1.1% gain for national brands for the six months ending June 15, 2025, per Circana data. In unit sales, store brands posted a 0.4% increase, while national brands fell 0.6%. “It’s exciting to see store brands continue on a strong trajectory this year,” said Private Label Manufacturers Association (PLMA) President Peggy Davies. “Shoppers are clearly recognizing the unbeatable combinati...
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